The role of Social Media for insurance agents usage by Insurance Agents is of paramount importance as people are more invincibly dependent on computer mediated technologies which facilitates sharing of information, ideas, interests and other forms of Insurance Business. The primary task of Insurance Agent in reaching the customer and convincing the customer with Interactive Web, user-generated content, User Service Website applications that are designed by the social networks is quite easy with the use of Social Media.
With the use of web-based technologies like desk top computers, mobile technologies like smart phones and tablet computers and highly interactive platforms through which individuals, communities and organisations can share, co-create, discuss and modify user-generated content or pre-made content posted online. Social media will change the way the individuals and large organisations communicate.
INCREASE THE CONTACT BASE OF THE INSURANCE AGENT
The search for more customers is facilitated with the use of the Social Media when the details of the Insurance Agent, product and services are detailed. Contacting all the new customers personally to motivate and earn business takes time and it has its limitations. Insurance Content marketing is quite easy and cheap. Generation of new business is possible when referrals are made from the existing customer or satisfied customer insurance business can be processed with the use of phone and computers and maximising the business earnings is quite an easy task.
SENDING INSURED POLICIES TO THE CUSTOMERS:
After receipt of insurance premium and required signatures online, the Insurance Agent sends the Insured Policy Document on line to the customer.
ON LINE UPDATION OF CUSTOMER TIPS
The Insurance Agent or the Insurance Company posts the vital information on line required by the customer from time to time. This will enable the customers to update themselves and the service continuation of the Agent and the Company will be felt by the customer. This will boost the customer satisfaction and referrals are made by the existing customer to the new customer.
QUICK ACTION IN THE EVENT OF ANY EVENTUALITY OF LOSS, DAMAGE OR ACCIDENT
The Customer can inform the occurrence of any loss of life, property or other damage to the Insurance Agent and the Company through social media and follow the procedure prescribed by the company and submit the required documents for claim and the Insurance Surveyor visits the site and submits report. The processing of claim will be easy.
CLAIM SETTLED ONLINE
The settlement of claims is processed quickly and the claim amount will be sent to the customer online.
Good service with effective communication is the need of any business and the Social Media ultimately fulfil all the requirements of the customers to their best satisfaction.
INNOVATION AND PROFIT MAXIMIZATION:
With the increased usage of social Media and the availability of vast data facilitates invention of customer friendly products and new methods of doing business and profit maximization with minimum cost, which is the ultimate aim of any business.